Case Study: PrincetonScoop iPhone App
PrincetonScoop was founded by Melissa Klepacki, a Princeton-area transplant who just got plain tired of reading about cool things going on in town after they had happened. Melissa is an "early adopter" of technology and is consumed by Twitter, Facebook, Mobile technology and sharing. Thus, PrincetonScoop was born. Melissa's brainchild is the marriage of this social media passion combined with a cultivated knowledge of upcoming local events, happenings, deals, and steals in the Princeton area and beyond. Dedicated to bringing Social Media to even the most technology-terrified, PrincetonScoop now is the leading Social Media Company in the Princeton, New Jersey area.
App Objectives
The objectives for PrincetonScoop Mobile was to be (1) The first FREE mobile iPhone app that provides users with "real time" deals and specials from your favorite stores and restaurants in the Greater Princeton, New Jersey area; (2) Provide an extensive directory of local area businesses; and (3) Receive alerts when your favorite stores and restaurants announce deals or events.
App Implementation
In order to address the objectives, Weblications worked closely with PrincetonScoop and several Princeton vendors, looked at competing Apps such as Yelp and a few other directories and designed an App that concentrated on Specials - shopping, restaurants, services and specialty business. In order to promote the Specials or Deals, - they were (1) Given prime real estate on the Home Screen,; (2) Provided detail page on deals with a link to the retailer store information; and (3) Push-Alerts were implemented as part of the Specials feature. A retailer could login to a Web App and send an alert to those who checked their business as part of the user setup. This 1-2-3 combination would give retailers the best chance of getting the Special message out to the PrincetonScoop population. A web-based admin section was set up for the princetonScoop retail customers allowing them to update information about their business, post Specials and send out Specials Alerts.
App Results
The iPhone App took about 3 months to create along with the Apple Push Notifications that were required for the Special Alerts and the Web-based Admin that was used by the Retail stores and PrincetonScoop. It was then submitted to Apple and approved by them without any problems. Weblications implemented tracking software from Flurry to track the user experience and find out the most highly used sections of the App. Needless to say, the Specials section was the most highly accessed information. As we had hoped.
The App had several goals in mind: (1) Provide Princeton residents and visitors with a comprehensive directory of businesses; (2) Provide an exciting list of Specials - maintained by the Retail businesses themselves.; and (3) Provide a mechanism to sending out Special alerts for specials or deals that were time sensitive. The traffic recorded shows good traffic to all of these section on the app.
App Benefits
As one of the reviewers so nicely wrote, "A great reference guide for everything Princeton! Lists restaurants, current events, up-to-date blog and you can opt in or out to get special deals from local retailers. Easy to navigate and user friendly for on the go reference or just finding out the scoop." Those are the benefits in a nutshell!
App Screen Shots Gallery
PrincetonScoop iPhone Splash Screen
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PrincetonScoop iPhone Main Menu
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PrincetonScoop iPhone Business Listing
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