Social Media

What is Social Media?

Any web site that invites you to interact with the site and with other visitors falls into the definition of social media.

Some of these include:

  • Bookmarking: (Del.icio.us, Blinklist, Simpy) Tagging sites and searching sites bookmarked by others.
  • News: (Digg, Propeller, Reddit) Vote on articles and leave comments.
  • Networking: (Facebook, Twitter, Google+,, LinkedIn) Add friends, comment on profiles, join groups and have discussions.
  • Photo and Video Sharing: (YouTube, Pinterest, Flickr) Share photos, videos and comment on user submissions.
  • Wikis: (Wikipedia, Wikia) Add articles and edit existing ones.

social.jpgAre you a business owner sure that social media marketing will fizzle out?

Think again… Facebook is the second most popular website in the world. If you can’t beat them, you have no choice but to join them!

It is without question any more that your internet marketing success today means getting involved in the social media marketing phenomenon. Your target buyer and current customers have shifted the way business is done in the 21st century. The online social scene is growing and evolving, not a fad or trend, but a living force your business really can’t ignore any longer. The future of your company and success demands that you add comprehensive social media marketing strategy to all facets of branding and sales generation.

I tried social media marketing on Facebook – it doesn’t work.

Many businesses have tried setting up Facebook walls and pages, only to find they aren’t making any headway in connecting with their target audience. In its early days, it was easy to be found on the leader of social sites, and now? If you have not visited the Facebook Press Page, here’s some metrics for you:

  • 400 million users
  • 100 million users connecting on mobile phones
  • 160 million pages, walls, groups and events already live and interacting
  • 60 pages, groups and events connected to by average Facebook users monthly
  • 70 pieces of new content created by the average user every month
  • Over 25 billion pieces of content shared each month on Facebook

Why is Social Media Important?

There are numerous ways to attract visitors to your web site. In addition to S.E.O., online networking is a vital step in online brand development. Social Media helps business owners close business, create buzz, and open opportunities to build new partnerships. Engaging your community of customers and fans is a golden opportunity to connect with the people who matter to your brand.

  1. Reach a Larger Audience: Social Media provides instant access to information throughout the world, thus giving you the ability to share news about your products and services with people who were once out of reach.
  2. Network: Not only develop new personal relationships, but also establish valuable business relationships. Social Media can be utilized in the same way that face-to-face meetings are utilized. Meet new people. Share experiences and expertise. Develop relationships.
  3. Reduce Cost: Most Social Media sites are free and virtually limitless. It is important, however, to keep updating with meaningful and useful content, not just marketing messges. Get the word out that you are using certain social platforms.

Social Media is an important part of today's online success. With so many sites to chose from, it can be overwhelming. We are here to help you decide which ones best suit your business. We’d love to discuss your social media marketing needs with you. Call us at 609-799-3022 for your free social media marketing strategy consultation. You can also fill out the Request a Quote form on the left tab – we will respond very quickly.