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Ad Management  Weblications
provides a sophisticated ad serving software solution. Our ad Management
solution will greatly simplify the process of managing and rotating
banners on your web site(s). Many advertisers are reluctant to purchase
ad space unless you can provide them with a means of tracking their
impressions and click-through rates. Our ad management solution
does all this and more.
Features
include:
- ROI/CPA
tracking feature.
ROI (return on investment)/CPA (Cost Per Acquisition) is "the
bottom line" on how successful an ad or campaign was in terms
of what the returns (generally sales revenue) were for the money
expended (invested).
- Enhanced
tools for monitoring campaign delivery. Evenly distributed
campaigns can be analyzed for over/under delivery. Weighted campaigns
can be summarized across all zones.
- Easy-to-use
HTML interface for administration and reporting.
- Provides
advanced real-time reporting options for both you and the advertiser.
With version 2 reports can be viewed as HTML or exported to EXCEL.
- Supports
an unlimited number of Advertisers, Banners, Campaigns, and Zones.
- Banners
can be weighted within a campaign, and campaigns can be weighted
in each zone.
- Maintains
comprehensive log of click-through information and impressions
in the backend database.
- Supports
several different types of ad tags for both ASP and non-ASP pages.
Also capable of serving ads to remote servers using the JavaScript
ad tags.
- Option to
launch a new browser when user clicks an ad, making it simple
for them to return to your site.
- Support
for display of text underneath banner ad and when mouse is hovered
over ad. (SSI mode only)
- Support
for your own banner code, Rich Media Ads, FLASH banners, and third-party
ad agency code such as FlyCast, BurstMedia, etc. (Both SSI and
HTML modes now support this feature; click counts cannot be recorded
in all 3rd-party code due to the dynamic nature of the code)
- Individual
banners can be shown on any day of the week, and during any period
of time. For example, you might show a specific banner Monday-Friday
between 9AM-5PM.
- Campaigns
can be set to expire based on the number of impressions, click-through
or date.
- Spider,
Robot and Search Engine detection.
Samples:
For More
Information, contact Weblications via E-Mail at: apps@weblications.com
or by phone at 609-799-3022. |
